Commissions at Risk explains to real estate agents, mortgage brokers and other experts' what will be needed to survive in a world about to be turned upside down by significant advances in technology and newly introduced standards that most are unaware of, including low cost and flat fee agents and brokers.
No book on the market today educates real estate professionals on technology that is about to enter the online world, the turf war between traditional and Internet-based models, and the drastic shift occurring online. We can expect to see an entirely web-based model where consumers can buy and sell real estate completely online. Mortgage brokers are in a similar situation; new technology promises to replace them entirely with complete online loan services. Changes will impact nearly 4 million professionals if they do not get their business plan ready for the next wave of technology.