This book provides strategies that will give you the edge you need to survive in the highly competitive business of real estate sales. Topics covered include: Farming: A Systematic Way of Prospecting, Leadership: A Company Approach, On Your Own: Plan Your Work and Work Your Plan, The Computer Revolution, Farming by Mail: Direct Mail, Active Farming, the Personal Touch, and Newsletters, Creating a Personal Marketing Program, Cultivating Your Farm: Contacts = Contracts, Listing in Your Farm: The Harvest, and The Listing/Selling Cycle: Open Houses.

In addition, Real Estate Prospecting includes extensive resources and marketing ideas to give you the winning attitude you need. Whether you are new to the game of prospecting or an old pro, follow the author's systematic techniques to increase your personal productivity and double your sales and listing volume!