Industry expert Carla Cross uses her own experience in perfecting a system for planning that's both easy and effective. Her system contains the prime considerations you should watch for to save time and money and create more profit.

Comments ...
Nada Sundermeyer, John L. Scott, Inc.:
"Carla Cross's business planning system works. Following her concepts, I earned $80,000 in my first year as an agent. Her system has been an integral part of my business success ever since."

Julie Davis, President, Julie Davis Realtors, Springfield, IL:
"As an owner, I'm anxious to get The Real Estate Agent's Business Planning Guide into the hands of my agents. It will not only increase agents' productivity, but job satisfaction as well."

Contents ...

This highly regarded, unique business planning system consists of the following chapters which are followed by an extensive Appendix of Sample Business Plans and Planning Worksheets:

1. The Concept of Business Planning
2. Reviewing Your Marketplace
3. Reviewing Your Business
4. Capturing Your Focus
5. Setting Your Objectives
6. Marketing: The Action Plan to Grow Your Business
7. Tactics: How to Make Your Move
8. How to Market You
9. Your Professional Development: Plan to Improve
10. A Word to Managers
11. Managing Your Plan for Success